Everyone wants great reviews, testimonials, and referrals. But there’s a big difference between wanting these things and actually building them into your company’s process to ensure you get them.
Referrals and positive reviews are tied to hugely positive outcomes for your business. Both significantly reduce customer acquisition cost (CAC), which results in faster and more profitable growth. This means anything you can do to increase the percentage of your customers that provide reviews and referrals will have a big impact on your business.
Once in a while, customers will proactively provide great reviews and referrals. More often, they’re busy and won’t ever think to do it unless you ask. So, the first lesson is just that - always ask! But how should you ask? When? How can you build processes around asking?
In this post, we’ll answer these questions and discuss strategies to reliably generate great customer reviews and ample referrals at your company. With these simple techniques, you’ll win more customers and drive profitable growth.