As a solar installer, you know that it’s not hard to convince potential customers of the benefits of going solar – the challenge comes when you have to explain how much it costs. No matter how much the cost of solar has fallen in recent years, the prospect of a five-figure upfront expenditure for an investment that will take years to pay back is simply a non-starter for most homeowners.

That’s where financing comes in. The ability to offer your customers loans, leases, and other financing options transforms solar from a big hit to their household budget into a smart investment that will have them in the black from day one.