Human beings respond to stories and narratives that make complex concepts easier to understand. Research has even shown that humans remember facts at a much higher rate when those facts are part of a story as opposed to just listed out. How can you make your solar sales pitch more of a narrative and drive engagement with your prospects? Start with analogies!
Every successful sale starts with getting your prospect to care about the problem you are solving. This can be tricky in solar, given that most homeowners don’t stay up at night fretting about their electricity bill.
What are some best practices to create urgency with a solar prospect and drive real engagement with your pitch?