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Conlan O'Leary

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Recent Posts

4 ways to cultivate strong relationships with your solar leads

Posted by Conlan O'Leary on Nov 6, 2018 10:11:12 AM

In the previous post in our solar sales series, we discussed how to use the techniques of storytelling and social proof to improve your solar pitch.

By leveraging the way your customers relate to other people - and by using your solar proposal to layer in case studies and different examples of social proof - you can help prospects make buying decisions with confidence.

In this post, we’ll keep the tips coming but with a focus on how to cultivate strong customer relationships. Specifically, we’ll discuss four ways to create stronger connections with your solar leads, especially how you can build likability and trust.

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Topics: Solar Software, Solar Proposal, Tips

Compelling solar sales pitches: storytelling and social proof

Posted by Conlan O'Leary on Oct 24, 2018 11:11:51 AM

In part one of our series on boosting your solar sales using the science of decision-making, we looked at two key concepts: single option aversion and the decoy effect.

Together, these two principles can help you close more deals by presenting options designed to facilitate confident buying decisions.

This time around, we’re going to discuss storytelling and social proof--two more science-backed concepts that can have a meaningful impact on your close rate. We’ll dig into what makes these techniques so effective and how you can leverage storytelling and social proof as part of a repeatable sales pitch.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

Why options matter in solar sales: lessons from decision science

Posted by Conlan O'Leary on Oct 16, 2018 3:26:24 PM

This month on the Sighten blog, we’re kicking off a blog series exploring several key principles in the science of decision-making. Using some simple yet powerful concepts, you’ll be able to make sure your solar sales process maps to how the human brain actually processes information and makes buying decisions.

Adopting these data-driven strategies will help you develop effective, repeatable ways to close more deals. We’ll also show you how MyProposal, Sighten’s solar proposal tool, makes it easy to incorporate these insights into your sales process.

This post will focus on two separate but related concepts: single option aversion and the decoy effect (also known as the asymmetric dominance effect). While the scientific jargon can make these seem like complicated concepts, they’re actually fairly intuitive.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

Keeping PACE with Sighten

Posted by Conlan O'Leary on Sep 13, 2018 11:58:01 AM

In previous posts, we’ve discussed the competitive advantage of residential solar companies offering multiple types of financing – particularly in the context of our fast-changing, ever-evolving industry.

As the market for solar continues to expand to include greater economic and demographic diversity, it becomes more and more important to have a range of financing options to match the specific circumstances and preferences of each prospect.

The Sighten platform, including our new MyProposal toolset, is designed to make everything that’s complicated about your job simple – including financing. We’re excited to announce that we’re bringing that same simplicity to a type of financing with a reputation for being uniquely complicated: PACE - Property Assessed Clean Energy.

How does Sighten simplify PACE? Read on, or if you’re already a Sighten customer, reach out your account manager or info@sighten.io to learn more about our integrated PACE financing options.

 

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Topics: Solar Software, Software, Solar, Solar Financing

NREL study shows industry-leading accuracy of Sighten's automated shading tool

Posted by Conlan O'Leary on Jun 5, 2018 10:37:20 AM

The National Renewable Energy Laboratory (NREL) has released a study evaluating the accuracy of Sighten’s automated shading tool, showing that Sighten remote shading estimates are nearly identical to measurements taken on site. The Department of Energy-affiliated lab found that Sighten's shading tool generated the most accurate shading estimates of all software applications evaluated by NREL to date.

 

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Topics: Solar Software, Software, Solar, Solar Design

3 ways our new proposal tool - MyProposal - helps you ride the solarcoaster like a pro

Posted by Conlan O'Leary on May 8, 2018 11:32:53 AM

Over a decade into the U.S. residential solar boom and the “solarcoaster” continues to surprise with new twists and turns. Like any good rollercoaster, there have been a lot of ups and downs – but if you keep your eyes open and your wits about you, these changes can be exciting instead of stomach-churning.

Just like our installer partners, Sighten has worked hard to make sure our software platform stays relevant in the fast-changing solar landscape. And we’re confident that our new proposal tool, MyProposal, will make your ride on the solarcoaster a lot more enjoyable by helping your business capitalize on the most important trends in residential solar.

You can learn more about MyProposal in our upcoming webinar on Wednesday, May 23 – sign up here. But first, let’s talk about how the MyProposal feature set can help you stay ahead of the market and grow your solar business!

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Topics: Tips, Solar Software, Solar Proposal

The re-emergence of solar leases?

Posted by Conlan O'Leary on Mar 15, 2018 8:45:46 AM

In terms of where the sun is shining in residential solar financing, solar leases have recently been overshadowed by solar loans. Industry publications have touted the rise of solar loans in recent years, and our experience with Sighten customers has borne this out. A poll taken at our recent solar financing webinar found that around 30% of installers currently offer leases, and approximately 40% have never offered a lease.

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Topics: Solar Financing

Growing your solar business with financing

Posted by Conlan O'Leary on Feb 20, 2018 11:57:42 AM

As a solar installer, you know that it’s not hard to convince potential customers of the benefits of going solar – the challenge comes when you have to explain how much it costs. No matter how much the cost of solar has fallen in recent years, the prospect of a five-figure upfront expenditure for an investment that will take years to pay back is simply a non-starter for most homeowners.

That’s where financing comes in. The ability to offer your customers loans, leases, and other financing options transforms solar from a big hit to their household budget into a smart investment that will have them in the black from day one.

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Topics: Financing, Sighten