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5 tips to get great customer reviews & referrals

Posted by Evelyn Fisher on Nov 29, 2018 9:51:38 AM

Everyone wants great reviews, testimonials, and referrals. But there’s a big difference between wanting these things and actually building them into your company’s process to ensure you get them.

Referrals and positive reviews are tied to hugely positive outcomes for your business. Both significantly reduce customer acquisition cost (CAC), which results in faster and more profitable growth. This means anything you can do to increase the percentage of your customers that provide reviews and referrals will have a big impact on your business.

Once in a while, customers will proactively provide great reviews and referrals. More often, they’re busy and won’t ever think to do it unless you ask. So, the first lesson is just that - always ask! But how should you ask? When? How can you build processes around asking?

In this post, we’ll answer these questions and discuss strategies to reliably generate great customer reviews and ample referrals at your company. With these simple techniques, you’ll win more customers and drive profitable growth.

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Topics: Solar Proposal, Tips

4 ways to cultivate strong relationships with your solar leads

Posted by Conlan O'Leary on Nov 6, 2018 10:11:12 AM

In the previous post in our solar sales series, we discussed how to use the techniques of storytelling and social proof to improve your solar pitch.

By leveraging the way your customers relate to other people - and by using your solar proposal to layer in case studies and different examples of social proof - you can help prospects make buying decisions with confidence.

In this post, we’ll keep the tips coming but with a focus on how to cultivate strong customer relationships. Specifically, we’ll discuss four ways to create stronger connections with your solar leads, especially how you can build likability and trust.

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Topics: Solar Software, Solar Proposal, Tips

Compelling solar sales pitches: storytelling and social proof

Posted by Conlan O'Leary on Oct 24, 2018 11:11:51 AM

In part one of our series on boosting your solar sales using the science of decision-making, we looked at two key concepts: single option aversion and the decoy effect.

Together, these two principles can help you close more deals by presenting options designed to facilitate confident buying decisions.

This time around, we’re going to discuss storytelling and social proof--two more science-backed concepts that can have a meaningful impact on your close rate. We’ll dig into what makes these techniques so effective and how you can leverage storytelling and social proof as part of a repeatable sales pitch.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

Why options matter in solar sales: lessons from decision science

Posted by Conlan O'Leary on Oct 16, 2018 3:26:24 PM

This month on the Sighten blog, we’re kicking off a blog series exploring several key principles in the science of decision-making. Using some simple yet powerful concepts, you’ll be able to make sure your solar sales process maps to how the human brain actually processes information and makes buying decisions.

Adopting these data-driven strategies will help you develop effective, repeatable ways to close more deals. We’ll also show you how MyProposal, Sighten’s solar proposal tool, makes it easy to incorporate these insights into your sales process.

This post will focus on two separate but related concepts: single option aversion and the decoy effect (also known as the asymmetric dominance effect). While the scientific jargon can make these seem like complicated concepts, they’re actually fairly intuitive.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

3 ways our new proposal tool - MyProposal - helps you ride the solarcoaster like a pro

Posted by Conlan O'Leary on May 8, 2018 11:32:53 AM

Over a decade into the U.S. residential solar boom and the “solarcoaster” continues to surprise with new twists and turns. Like any good rollercoaster, there have been a lot of ups and downs – but if you keep your eyes open and your wits about you, these changes can be exciting instead of stomach-churning.

Just like our installer partners, Sighten has worked hard to make sure our software platform stays relevant in the fast-changing solar landscape. And we’re confident that our new proposal tool, MyProposal, will make your ride on the solarcoaster a lot more enjoyable by helping your business capitalize on the most important trends in residential solar.

You can learn more about MyProposal in our upcoming webinar on Wednesday, May 23 – sign up here. But first, let’s talk about how the MyProposal feature set can help you stay ahead of the market and grow your solar business!

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Topics: Tips, Solar Software, Solar Proposal

3 analogies to make solar relatable

Posted by Joe Kelly on Aug 16, 2017 11:34:18 AM

Telling a story

Human beings respond to stories and narratives that make complex concepts easier to understand. Research has even shown that humans remember facts at a much higher rate when those facts are part of a story as opposed to just listed out. How can you make your solar sales pitch more of a narrative and drive engagement with your prospects? Start with analogies!

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Topics: Tips, Solar

How to create urgency in a solar pitch

Posted by Joe Kelly on Jun 26, 2017 1:05:03 PM

Every successful sale starts with getting your prospect to care about the problem you are solving. This can be tricky in solar, given that most homeowners don’t stay up at night fretting about their electricity bill.

What are some best practices to create urgency with a solar prospect and drive real engagement with your pitch?

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Topics: Solar, Tips

5 tips to fuel solar sales

Posted by Evelyn Fisher on Mar 7, 2017 11:29:04 AM

You’re ready to grow your solar business this year, but what changes have you made to kick things into a higher gear? What are you doing to generate more leads? Close more sales? Hire and train more sales reps?

Here at Sighten, you could say we’re a little obsessed with helping solar companies grow. To that end, we’ve put together our solar sales cheat sheet -- 5 tips that could be game changers for your sales numbers this year. Take a look and let us know what you think!

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Topics: Solar Software, Tips