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4 ways to cultivate strong relationships with your solar leads

Posted by Conlan O'Leary on Nov 6, 2018 10:11:12 AM

In the previous post in our solar sales series, we discussed how to use the techniques of storytelling and social proof to improve your solar pitch.

By leveraging the way your customers relate to other people - and by using your solar proposal to layer in case studies and different examples of social proof - you can help prospects make buying decisions with confidence.

In this post, we’ll keep the tips coming but with a focus on how to cultivate strong customer relationships. Specifically, we’ll discuss four ways to create stronger connections with your solar leads, especially how you can build likability and trust.

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Topics: Solar Software, Solar Proposal, Tips

Compelling solar sales pitches: storytelling and social proof

Posted by Conlan O'Leary on Oct 24, 2018 11:11:51 AM

In part one of our series on boosting your solar sales using the science of decision-making, we looked at two key concepts: single option aversion and the decoy effect.

Together, these two principles can help you close more deals by presenting options designed to facilitate confident buying decisions.

This time around, we’re going to discuss storytelling and social proof--two more science-backed concepts that can have a meaningful impact on your close rate. We’ll dig into what makes these techniques so effective and how you can leverage storytelling and social proof as part of a repeatable sales pitch.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

Why options matter in solar sales: lessons from decision science

Posted by Conlan O'Leary on Oct 16, 2018 3:26:24 PM

This month on the Sighten blog, we’re kicking off a blog series exploring several key principles in the science of decision-making. Using some simple yet powerful concepts, you’ll be able to make sure your solar sales process maps to how the human brain actually processes information and makes buying decisions.

Adopting these data-driven strategies will help you develop effective, repeatable ways to close more deals. We’ll also show you how MyProposal, Sighten’s solar proposal tool, makes it easy to incorporate these insights into your sales process.

This post will focus on two separate but related concepts: single option aversion and the decoy effect (also known as the asymmetric dominance effect). While the scientific jargon can make these seem like complicated concepts, they’re actually fairly intuitive.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

Keeping PACE with Sighten

Posted by Conlan O'Leary on Sep 13, 2018 11:58:01 AM

In previous posts, we’ve discussed the competitive advantage of residential solar companies offering multiple types of financing – particularly in the context of our fast-changing, ever-evolving industry.

As the market for solar continues to expand to include greater economic and demographic diversity, it becomes more and more important to have a range of financing options to match the specific circumstances and preferences of each prospect.

The Sighten platform, including our new MyProposal toolset, is designed to make everything that’s complicated about your job simple – including financing. We’re excited to announce that we’re bringing that same simplicity to a type of financing with a reputation for being uniquely complicated: PACE - Property Assessed Clean Energy.

How does Sighten simplify PACE? Read on, or if you’re already a Sighten customer, reach out your account manager or info@sighten.io to learn more about our integrated PACE financing options.

 

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Topics: Solar Software, Software, Solar, Solar Financing

NREL study shows industry-leading accuracy of Sighten's automated shading tool

Posted by Conlan O'Leary on Jun 5, 2018 10:37:20 AM

The National Renewable Energy Laboratory (NREL) has released a study evaluating the accuracy of Sighten’s automated shading tool, showing that Sighten remote shading estimates are nearly identical to measurements taken on site. The Department of Energy-affiliated lab found that Sighten's shading tool generated the most accurate shading estimates of all software applications evaluated by NREL to date.

 

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Topics: Solar Software, Software, Solar, Solar Design

3 ways our new proposal tool - MyProposal - helps you ride the solarcoaster like a pro

Posted by Conlan O'Leary on May 8, 2018 11:32:53 AM

Over a decade into the U.S. residential solar boom and the “solarcoaster” continues to surprise with new twists and turns. Like any good rollercoaster, there have been a lot of ups and downs – but if you keep your eyes open and your wits about you, these changes can be exciting instead of stomach-churning.

Just like our installer partners, Sighten has worked hard to make sure our software platform stays relevant in the fast-changing solar landscape. And we’re confident that our new proposal tool, MyProposal, will make your ride on the solarcoaster a lot more enjoyable by helping your business capitalize on the most important trends in residential solar.

You can learn more about MyProposal in our upcoming webinar on Wednesday, May 23 – sign up here. But first, let’s talk about how the MyProposal feature set can help you stay ahead of the market and grow your solar business!

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Topics: Tips, Solar Software, Solar Proposal

Top 3 reasons solar companies choose Sighten

Posted by Evelyn Fisher on May 23, 2017 12:24:04 PM

Sighten exists to support the people selling, financing, and installing solar every day. That’s why we love hearing about our customers growing faster or operating more efficiently because of Sighten software. Recently, we dug a little deeper and asked our partners about their favorite aspects of running their solar businesses on Sighten. The result? Sighten customers love the platform’s financing tools, ease of use, and speed with accuracy.

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Topics: Sighten, Software, Solar Software

5 tips to fuel solar sales

Posted by Evelyn Fisher on Mar 7, 2017 11:29:04 AM

You’re ready to grow your solar business this year, but what changes have you made to kick things into a higher gear? What are you doing to generate more leads? Close more sales? Hire and train more sales reps?

Here at Sighten, you could say we’re a little obsessed with helping solar companies grow. To that end, we’ve put together our solar sales cheat sheet -- 5 tips that could be game changers for your sales numbers this year. Take a look and let us know what you think!

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Topics: Solar Software, Tips

Sighten joins the Energy Excelerator

Posted by Evelyn Fisher on Feb 2, 2017 9:17:25 AM

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SIGHTEN JOINS THE ENERGY EXCELERATOR

Today, the Energy Excelerator announced it's 2017 cohort - a group of cleantech companies working to create the new energy economy. As an Energy Excelerator portfolio company, Sighten will expand its solar software platform to support energy efficiency and energy storage projects. Read more about the the Energy Excelerator mission and Sighten's selection here.




SOLAR+ Project

Sighten's Energy Excelerator project entails developing a SOLAR+ software tool that supports the design, sale, and financing of combined solar + efficiency and/or storage projects. The pilot will focus on Hawaii but will be open to all companies interested in growing their SOLAR+ sales through better technology.

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Topics: Sighten, Solar, Storage, Solar Software